If / Else

The If / Else node is a standard conditional branch based on contact data. It checks exact values and routes the flow down one of two paths.

How It Works

1. You define one or more conditions.
2. The node evaluates them against the current contact's data.
3. The flow continues down either the true or false output handle.

Configuration

Conditions

Each condition has three parts:

• Field — which contact field to check
• Operator — how to compare (see the full list below)
• Value — what to compare against

Mode

• ALL — Every condition must be true. (AND logic)
• ANY — At least one condition must be true. (OR logic)

Available Operators

Operator	Description
equals	Exact match
not_equals	Does not match
contains	Field contains the value
not_contains	Field does not contain the value
starts_with	Field starts with the value
ends_with	Field ends with the value
greater_than	Numeric or date comparison
less_than	Numeric or date comparison
not_empty	Field has a value
is_empty	Field is blank
regex_match	Matches a regular expression
in_list	Field value is in a comma-separated list
between	Value falls between two bounds
is_true	Boolean field is true
is_false	Boolean field is false

Output Handles

• True — conditions are met
• False — conditions are not met

If / Else vs. AI Condition

These two nodes both split the flow into two paths, but they work very differently:

If / Else	AI Condition
Compares exact data values	Uses AI judgment
payment_status equals "paid"	"Does this customer sound happy?"
Fast and deterministic	Requires an AI call
Use for structured data	Use for unstructured text

Use Cases

• If payment_status equals "paid" — send a thank-you message. Else — send a payment reminder.
• If follow_up_count is greater_than 3 — stop following up. Else — send another follow-up.
• If email is not_empty — send an email confirmation. Else — ask for their email.
• If membership is in_list "Gold, Platinum" — send VIP offer. Else — send standard offer.

Tips

• Use ALL mode to require multiple conditions (e.g., status is active AND follow_up_count is less than 3).
• Use ANY mode for flexible matching (e.g., source is "website" OR source is "referral").
• For more than two branches, consider the Branch (Switch) node instead.